​​EXECUTIVE PLANNING SERVICE | About the company
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About the company

Who We Are

We deliver accelerated revenue growth by helping you prioritize activities across Marketing, Market Access, Commercial Operations, and R&D.

 

We have answered your call for innovative global solutions that are straight forward, effortless to use, and cost effective.

The Marketplace

In recent years, dramatic changes have been occurring to the landscape of the US healthcare system. These changes herald both threats and opportunities for biopharma companies, and staying abreast of the new realties requires timely and integrated easy access to multiple streams of information.

 

EPS has developed EPS 360TM, an online healthcare stakeholder management system that assists biopharma companies develop their stakeholder strategies.

 

  • Provides a 360 degree view of the US healthcare network from the point of view of key stakeholders and individuals; including physicians, hospitals, medical facilities, ACOs, payors, and integrated delivery networks.
  • Delivers an integrated view of the stakeholder ecosystem by integrating data from multiple leading industry data sources and custom sources into a seamless platform tailored to your needs.
  • Provides custom and standard reporting to actively assist in addressing the development of strategies, tactical planning, and execution measurement.
  • Refreshes ecosystem data throughout the year and can be integrated with proprietary client information to provide deeper understandings.

Introducting EPS 360TM

EPS 360TM connects the stakeholder relationships which exist across the US healthcare system, provides a single version of customers, breaks down existing information silos, enhances workflow and process, and improves business performance.

Now You Can Manage It All and Accelerate Your Revenue Growth

Manage

We help you prioritize resource allocation across key markets for pipeline and in-market brands. By identifying market opportunities and integrating evidence across the global customer landscape we help you choose risk appropriate investments that deliver quantified commercial outcomes and predictable revenue growth.

 

A structured and adaptable approach allows you to act quickly to capture market opportunities. Since planning is not a one time event, we provide support all year.  You can easily evaluate market scenarios as changes arise.

 

  • Market landscape shifts
  • Customer behavior changes
  • Promotion and media effects
  • Competitive responses

 

Linking strategy to tactical implementation supports decisions which deliver quantifiable financial impact. The top-down approach integrates with your current efforts and is powered by traditional insight sources.

 

  • Secondary Data – RX, Media, Promotional ROI, Epidemiology, Medical Publishing, Clinical Trials
  • Primary Data – Customer Segmentation, Survey Research, Outcomes Research, Formulary Placement
  • Expert Opinion – Internal and external domain specialists

 

Now you can gain alignment across your broad team, jointly set success criteria, and produce management ready business plans quickly and affordably.

Measure

While Business Planning across markets is challenging, consistently measuring your success can be costly. Our foundational set of competitive core market metrics supports progress monitoring across the established pharmaceutical markets.

 

A structured and adaptable approach allows you to act quickly to capture market opportunities. Since planning is not a one time event, we provide support all year.  You can easily evaluate market scenarios as changes arise.

 

  • Consistent global predictive growth metrics for the top established markets
  • Covers market leading products and classes by indication in the treatment landscape
  • Identifies the individual factors driving each global market – across 18 driver categories

 

BRAND MANAGEMENT

 

Designed to help you prioritize activities across Marketing, Market Access, Commercial Operations, and R&D. Predictive growth metrics are being used to evaluate key investments as well as identify and transfer successful local market strategies to under performing markets.

 

  • Market Access – Formulary and contracting strategies
  • R&D – Pre-launch and ongoing clinical development programs
  • Medical Affairs – KOL management, protocol and guideline development
  • Marketing – HCP and DTC promotion

 

MARKET ANALYTICS

 

The metrics have been designed in concert with BioPharma industry clients to decrease their major ongoing brand performance costs by 35%.  Applications that are currently being supported include:

 

  • Customer experience and segment susceptibility
  • Market driver prioritization and need/gap identification
  • Market share and future brand trajectory
  • Competitive landscape and individual brand performance
Monitor

Beginning with a set of industry standard global key performance indicators (KPI) we help you select additional indicators used to support your unique business strategy. The standard global KPI set includes both financial and non-financial metrics:

 

  • Customer landscape experience
  • Science and R&D superiority
  • Operational excellence
  • Promotion and media effectiveness

 

By placing your customers at the center of your process it allows you to focus on exactly what truly drives your revenue growth.

 

Step 1:  Holistic review of the entire global customer network – so no aspect of your business is overlooked.

 

Step 2:  KPI development – to support both short and long-term goals in direct alignment with your business strategy.

 

Step 3:  Determine individual KPI reporting frequency – based on business relevance and ability to respond.

 

Step 4:  Alignment on information sources – Review of available industry information sources and convergence analytics.

 

Step 5:  Deployment – Integration with your current efforts, whether you currently have a proprietary in-house system or are looking for a multi-client industry-wide solution.

 

Now you can look across your business with a consistent view and know that you are maximizing your customers experience now and in the future.